I’ve always wondered why scientists have earned themselves this infamous reputation of dressing poorly and out-of-date. Just because scientists may spend most of their time in the lab and have more face time with specimen than with people, doesn’t mean they can’t think outside the scientific box – they can even look good while doing so.
One of Biosearch Technologies’ very own R&D scientists, Albert Wong, is part of a new, science-inspired clothing company called DoubleHelix based in San Francisco. The folks at DoubleHelix make full use of both their left and right brain hemispheres by explaining science through creative and expressive fashion. They are determined to make technical terms such as phosphodiester bonds, heterocyclic compounds, exonucleases, and topoisomerases easy to understand and visually appealing. Finally, the day has arrived where modern and fashionable shirts can capture the attention of the average person while getting a nod of approval from any science geek.
Defy the nerdy fashion faux pas. Scientists can look snazzy too! Visit http://www.doublehelixonline.com to view the latest apparel.
- Grace Lean, a fashion conscious science nerd.